URL Ransom — Clay Coleman - Creative Director

Over the course of the week, we sent him daily ransom videos featuring Jordan Dontos and I as the hostage takers, comically torturing the URL with everything from a familiar hip-hop hamster to a piping hot pan of pain.

The final video revealed all, including the our true identities and intention to raise money for Slingshot's charitable foundation. In the end, he ponied up the cash and saved his URL.

Case Study Video

@DEFYyourGOLIATH How philosophical. Zen Panda says, "The price just went up." #namaste #URLransom pic.twitter.com/iijzk4nx8c
— David N. Goliath (@urlransom) August 24, 2016

@DEFYyourGOLIATH We prefer you shower us with cash. #URLransom
— David N. Goliath (@urlransom) August 24, 2016

.@urlransom A lasagna beating won’t distract us from the real issue, which is either hoarding URLs or a hatred of carbs. #spreadlovenotsauce
— David&Goliath (@DEFYyourGOLIATH) August 25, 2016

@DEFYyourGOLIATH Actually, the hip-hop hamster quite enjoyed those saucy carbs. #lovethecarbs pic.twitter.com/g7FDRqtVHx
— David N. Goliath (@urlransom) August 25, 2016

.@urlransom Interesting... So you care enough to feed one of our hamsters. Perhaps you have a heart after all. #LetsTalk - DA
— David&Goliath (@DEFYyourGOLIATH) August 25, 2016

@DEFYyourGOLIATH That lasagna wasn't free, it's included in the ransom.
— David N. Goliath (@urlransom) August 26, 2016

The press gave us some love...

And our victim did too...

“Kudos to Slingshot for coming up with a creative, inventive and very funny way to get our attention. After 17 years, we can at last reunite with our beloved URL." - David Angelo

ACD/CW: Jordan Dontos

ECD: Susan Levine

Director/Editor: Kevin Hamm